International Marketing
International Marketing Research
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research.
International Marketing Research
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
Contemporary thinking, topics and trends in international branding - Part 1
International branding, as an area of research in international marketing, needs a domain and an impetus of its own.
International Strategic Marketing
Provides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing.
An Introduction to International Marketing
This book demystifies the language and removes the jargon associated with international marketing, providing a guide that is both accessible and comprehensible.
International Marketing Research, Volume 17
A discussion of the various issues affecting international marketing