International Marketing
Research on International Service Marketing
Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents.
International Marketing Research
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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research.
International Marketing Research
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
Contemporary thinking, topics and trends in international branding - Part 1
International branding, as an area of research in international marketing, needs a domain and an impetus of its own.
International Strategic Marketing
Provides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing.
International Marketing Research, Volume 17
A collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing.