Export Marketing
Developments in export marketing
Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc.
Export Information Use
The importance of information as a key factor influencing a firm?s export behavior has long been acknowledged in the international marketing literature.
International Marketing and Export Management
Retail: $120 (50% off!)
(Textbooks)
The book, "International Marketing and Export Management", by Gerald Albaum, Jesper Strandskov and Edwin Duerr (Edition: 5TH 05).
International Marketing and Export Management
Retail: $105.50 (33% off!)
(Textbooks)
The book, "International Marketing and Export Management", by Gerald Albaum and Edwin Duerr (Edition: 6TH 08).
International Marketing Research, Volume 17
A collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing.
International marketing in the Asia Pacific Region
A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country.