Export Marketing
Developments in export marketing
Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc.
Export Information Use
The importance of information as a key factor influencing a firm’s export behavior has long been acknowledged in the international marketing literature.
International Marketing Research, Volume 17
A collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing.
Export Import Procedures - Documentation and Logistics
In view of the increasing thrust of exports in the field of International Marketing, a number of Indian Universities have introduced the subject “Export-Import Procedures, Documentation and Logistics” at post graduation level, in particular MBA.
Operating Globally
Operating Globally covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations. Examples and lessons from some of the world?
International marketing in the Asia Pacific Region
A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country.