International Advertising
Untangling My Chopsticks
Retail: $12.95 (20% off!)
(Cooking.com Cookbooks)
Two years out of Harvard and with a degree from Le Cordon Bleu, Victoria Riccardi left a boyfriend, a rent-controlled New York apartment, and a plum job in advertising she hated, and moved to Kyoto to study kaiseke, the exquisitely refined form of cooking that accompanies the Jap
Relationship Marketing in Professional Services
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explores the relationship between a Helsinki advertising agency and its international client.
International Labeling Requirements for Medical Devices, Medical Equipment, and Diagnostic Products
Completely revised, this second edition provides the practical, hands-on labeling information needed to secure rapid regulatory approval, gain marketplace acceptance, and assure user comprehension.
International Dictionary of Marketing
Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas.
The World Market for Printed Maps, Hydrographic Charts, Wall Maps, Topographical Plans, and Globes Excluding Book Form
This report was created for strategic planners, international executives and import/export managers who are concerned with the market for printed books, pamphlets, maps, and globes excluding advertising material.
The World Market for Printed Books, Pamphlets, Maps, and Globes Excluding Advertising Material
This report was created for strategic planners, international executives and import/export managers who are concerned with the market for newspapers, journals, and periodicals. With the globalization of this market, managers can no longer be contented with a local view.