International Advertising
Dynamics of International Advertising : Theoretical and Practica
Retail: $49.95 (45% off!)
(Textbooks)
The book, "Dynamics of International Advertising : Theoretical and Practical Perspectives", by Barbara Mueller (Edition: 04).
Global Advertising - Insights from Multiple Markets
The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews ?
Global Marketing and Advertising : Understanding Cultural Parado
Retail: $59.95 (40% off!)
(Textbooks)
The book, "Global Marketing and Advertising : Understanding Cultural Paradoxes", by Marieke De Mooij (Edition: 2ND 05).
Canadian Advertising in Action
Retail: $96.95 (25% off!)
(Textbooks)
The book, "Canadian Advertising in Action", by Tuckwell (Edition: 7TH 05).
Canadian Advertising in Action
Retail: $92.88 (25% off!)
(Textbooks)
The book, "Canadian Advertising in Action", by Keith J. Tuckwell (Edition: 8TH 08).
Advertising and the Mind of the Consumer
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.