International Advertising

Dynamics of International Advertising : Theoretical and Practica

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(Textbooks)
Dynamics of International Advertising : Theoretical and Practica

The book, "Dynamics of International Advertising : Theoretical and Practical Perspectives", by Barbara Mueller (Edition: 04).

Global Advertising - Insights from Multiple Markets

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Price: $199*
(eBooks)
Global Advertising - Insights from Multiple Markets

The articles contained in this e-book cover a broad spectrum of topics related to global advertising. Specifically, topics include two literature reviews ?

Global Marketing and Advertising : Understanding Cultural Parado

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(Textbooks)
Global Marketing and Advertising : Understanding Cultural Parado

The book, "Global Marketing and Advertising : Understanding Cultural Paradoxes", by Marieke De Mooij (Edition: 2ND 05).

Canadian Advertising in Action

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Sale Price: $72.75*
Retail: $96.95 (25% off!)
(Textbooks)
Canadian Advertising in Action

The book, "Canadian Advertising in Action", by Tuckwell (Edition: 7TH 05).

Canadian Advertising in Action

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Sale Price: $69.70*
Retail: $92.88 (25% off!)
(Textbooks)
Canadian Advertising in Action

The book, "Canadian Advertising in Action", by Keith J. Tuckwell (Edition: 8TH 08).

Advertising and the Mind of the Consumer

By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.