International Marketing Analysis
International Marketing Strategy : Analysis, Development and Imp
Retail: $55.50 (41% off!)
(Textbooks)
The book, "International Marketing Strategy : Analysis, Development and Implementation", by Isobel Doole and Robin Lowe (Edition: 4TH 04).
International marketing in the Asia Pacific Region
A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country.
International Business Negotiations
Business on both a local and international scale depends on negotiations; they are an everyday factor of the business world, and their importance shows on the bottom line of every company?s accounts.
Cause Related Marketing
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations.
Marketing Revolution
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors?
Business - to-business marketing in Latin America
This special issue on ?Business-to-business marketing in Latin America? features four articles and two case analyses and focuses on a variety of timely and pertinent issues.