International Marketing Research
International Marketing Research
The book, "International Marketing Research", by C. Samuel Craig and Susan P. Douglas (Edition: 3RD 05).
International Marketing Research
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
International Marketing Research, Volume 17
A collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing.
Review of Marketing Research, Volume 2
'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
Review of Marketing Research, Volume 1
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians.
Issues and advances in international marketing research, Volume
This theme has been selected because, despite progress and methodological advancements, liberalising markets and technology impacts prompt for even more methodological and conceptual rigour when conducting research across borders.