International Marketing Strategy
Relationship between Exporters and their Foreign Sales and Marketing Intermediaries
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation.
From Mind to Market (Unabridged)
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When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships...