Marketing Strategies
Key Marketing Skills 2
Key Marketing Skills is not just another "introduction to marketing": it is a practical guide that provides professionals and students with vital information on successfully applying marketing strategies.
Counterintuitive Marketing
Retail: $28 (10% off!)
(Overstock Books)
Marketing is the engine that drives growth. Now two of America`s premier marketing strategy consultants show how to develop the kind of uncommon sense marketing that will dramatically increase sales and profits. Copyright (C) Muze Inc. 2005.
e-Marketing Strategies
Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new €˜Rules of the Road' that apply to e-marketing.
Ultimate Small Business Marketing Toolkit
Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back.
Strategic Marketing
This exciting new introductory text examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opporunities in the twenty-first century.
The Financial Services Marketing Handbook
The Financial Services Marketing Handbook covers the keystones of marketing strategy— segmentation, positioning, branding, situational analysis, and tactical planning—and then offers a step-by-step overview on constructing a market plan.