Marketing Strategies
Successful Marketing Strategies for High-Tech Firms
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology.
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T.
Marketing Strategy
Retail: $116.25 (9% off!)
(Overstock Books)
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book.
Marketing Strategy
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book.
The Customer-Centered Enterprise
Retail: $29.95 (10% off!)
(Overstock Books)
IBM`s battle plan for attracting new customers--and keeping them for life. IBM--history`s most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer...
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998.