Relationship Marketing
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998.
Pathways less traveled to value creation
Relationship marketing is based on the idea that the existence of a relationship between customer and supplier creates value for both parties, in addition to the value of the products or services provided.
Is Your Company Ready for One-to-One Marketing?
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(Audible.com)
Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review...
Planting Flowers, Pulling Weeds
Forge relationships that blossom into exponential growth. It's like Miracle-Gro for your marketing plan. Planting Flowers, Pulling Weeds puts you in complete command of the most potent and effective relationship marketing system ever devised.
Consumer Insight
Consumer Insight provides market researchers with knowledge of database marketing and Customer Relationship Marketing techniques.
Up Close & Personal
Customer Relationship Marketing (CRM) remains the biggest marketing revolution yet, swept to the forefront of management thinking by the power of technology.