Relationship Marketing
Total Relationship Marketing (Paperback)
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Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Successful Customer Relationship Marketing
As customer expectations become increasingly sophisticated, the diversity and range of products and services on offer widen continually. But how can companies ensure that their product or service is preferred by customers and, more importantly, that it continues to be?
Why CRM Doesn't Work
Newell shows by lesson and example why the current CRM isn’t working, what needs to change, and how to put the CMR philosophy to work at your company—without additional expense.
Relationship Marketing In Services
About the Guest Editor Jay Kandampully is an Associate Professor in services management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS Management School, France.
Sports Sponsorship and Brand Development
Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand.
Marketing Communication
Marketing Communication challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building.