Relationship Marketing
Marketing Finance
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehens
Marketing Made Simple
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.
Punk Marketing (Unabridged)
Retail: $14.99 (65% off!)
(Audible.com)
In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between people who sell stuff and those who purchase it....
Customer Relationship Management
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world?
Mobile Customer Relationship Management
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.
Relationship between Exporters and their Foreign Sales and Marketing Intermediaries
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation.