Relationship Marketing
Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference.
This e-book represents a collaborative effort between JBIM and the Academy of Marketing Science (AMS). The articles represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference.
Customer Relationship Management
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(Overstock Books)
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
On Competition
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(Overstock Books)
Presented as a collective whole, here are a dozen articles that address the important issues of modern competition, from its relationship with environmental regulation to the counterintuitive role of geography in the global economy.
The Relationship Edge
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(Overstock Books)
Description not available. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Market Orientation And Service Firm Performance - A Research Agenda
Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms.
Microsoft® CRM 3 For Dummies®
Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this ha