Relationship Marketing
Relationship Marketing
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study.
Total Relationship Marketing
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
Relationship Marketing In Services
About the Guest Editor Jay Kandampully is an Associate Professor in services management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS Management School, France.
Relationship Marketing in Professional Services
This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. In a five-year 'fly on the wall' case study Aino Halinen explores the relationship between a Helsinki advertising agency and its international client.
One-to-One Web Marketing : Build a Relationship Marketing Strate
The book, "One-to-One Web Marketing : Build a Relationship Marketing Strategy One Customer at a Time", by Cliff Allen, Deborah Kania and Beth Yaeckel (Edition: 2ND 01).
Relationship Marketing : Exploring relational strategies in mark
Retail: $117.50 (40% off!)
(Textbooks)
The book, "Relationship Marketing : Exploring relational strategies in marketing", by John Egan (Edition: 05).