World Marketer
Customer Share Marketing
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques.
The Image Factory
Quietly but implacably, powerful transnational corporations are gaining power over our visual world.
Grapevine
For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising.
Globalization under Construction
The future outlines of the new global order are the constant object of speculation—economic, political, and metaphysical.
Differentiate or Die
A revision of the handbook that taught marketers to differentiate in order to dominate the competitionSince Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int
Becoming a Master Prospector
Retail: $9.90 (65% off!)
(Audible.com)
Ask any successful marketer anywhere in the world what they would suggest you master first in your career....